DENHAM

Denham are a pretty new jeans brand, and I heard about them last year through my friend in Hong Kong, whose factory they use for some of their stuff. I may have got the wrong end of the stick but I think that the guy behind Denham was involved in setting up Blue Blood. Anyway, the website and new collection looks pretty fancy. www.denhamthejeanmaker.com

But I have to confess it wasn't my early uptaker, cool trend ability which brought these jeans to my notice. I actually spend most of my free time on asos, www.asos.com. This is a great shape, and there's been some of it around in menswear, but I love it for summer and I think its going to carry forward in streetwear brands for next summer as well.