I saw Denim Demon at BBB in January, and they looked more like slinky skinnies than heritage worn denims, although some cool check shirts were in evidence. Do people in Scandinavia wear anything else?
However, this is an interesting article about their project to get authentic wear patterns to follow in the laundry by giving the jeans to Samis to wear during their work. It's an effort to both reconnect their jeans with the workwear spirit, and build some honest local heritage into their jeans in a way that isn't always open to non-American or non-Japanese brands.
However, the article is kind of long, and I'm not going to lie, I just kind of love this belt for a detailing idea.
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