I love surf brands and surf movies in particular - a very cool, distinct sense of style that is definitely coming back into play with the return of all things 1990's. I think we'll see a combination of the 1960's original surf aesthetic, plus the harder edged, more 'fetish' side of surf style, with rips, studs, seams, check, bandanas and printed cotton jersey - and hopefully less of the funky fish graphics.
With perfect synchronicity, the Raymond Pettibon pictures are accompanied by shots from Hedi Slimane that I found this morning.
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