DENIM SHIRTS...

Having promised myself some good old research into denim shirts I'm now putting it off. A self-imposed deadline is no deadline at all. Good excuse for some Steve McQueen, making the case eloquently. It's a Wrangler shirt. Even better.
Picture from Flickr

WRANGLER vs RYAN MCGINLEY

Wrangler is one of my favourite brands. Broken twill is the best. That Wrangler blue. The leather patch on the back pocket. I know exactly what it is and what it should be.

I loved these ads for AW08. Not sure about the idea of repositioning through 'instinct and emotion'; how about repositioning by being kick ass? But these pictures are supercool. I can't claim credit for realising what it was about them that struck me - thank you Kate - but they are totally like Ryan McGinley's pictures.

They weren't shot by him, they were done by a French agency, FFL Paris. Pretty sure they knew what they were doing. Even the we are animals tagline sounds inspired by the nests that McGinley, Colen & Snow build in New York galleries. But hey, getting down with the kids and all that.

I also can't claim to have discovered Ryan McGinley way back when. I read this brilliant article http://nymag.com/arts/art/profiles/26288/ about him and Dash Snow and Dan Colen in 2007 and it's one of those things that's immediately and intensely compelling. I mean, you pretty much hate them. Cool. Creating a movement. Not a million miles away from unbelievably pretentious. Talented in a way that just digs into your imagination. So, jealous of course.

Wrangler campaign info: http://www.10ad.org/wrangler-we-are-animals-advertising-campaign/