They say: "In a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow. The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance," explains Leatrice Eiseman, executive director of the Pantone Color Institute®. "Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation."
Now I peddle this kind of thing for a living, and even I will admit this is rubbish. And also, how hard is it to say what the colour of 2009 will be in December 2008? This is not a challenge with a professional level of difficulty.
So, with scorn duly poured, check out these lovely acid yellow jeans as work by Park & Cube.