Tuesday, 21 July 2009
Ha! Who do I think I am? Perhaps to make up for my recent lack of industry I am taking to sweeping pronouncements on the future. The new denim. Well I think it's clear there is a shift from the fit promise of women's premium denim being the only reason to buy a pair of jeans for women (although it's still a pretty strong reason), and more cool, edgy denim claiming back some territory. Or just joining the 'denim wardrobe' to the extent that you now need jeans that make you look slim, and other denim things that make you look cool. It's a combination of edgy finishing, early 1990's styling, and a way of reclaiming jeans from Macys. Not all the above is denim, but I think the shapes, silhouettes and detailing are relevant, and all from Fashion Toast.