CURRENT/ELLIOTT CREATE 'DEADSTOCK'

Current/Elliott are launching a new/sub-brand for Autumn, 'Deadstock'. The idea is that they take inspiration from deadstock denim shapes & fabrics from the 50's, 60's & 70's, but with a slightly more modern fit (those small waists can be a bit challenging for buying real vintage. As with true deadstock jeans, the cuts and denim will be sharper, cleaner and more truly retro. It is 'cleaned up' with a 'preserved feel'. “While Deadstock doesn’t have the same look as the main collection, it has the same supersoft feel.” Elliott explains, “[Real] deadstock is a little stiff and sometimes not as flattering on the body…We cheated a bit.”

The collection features both a women's and men's line made from Japanese denim and comes in three washes, One Wash (dark), Classic (indigo) and True Blue (faded). There will be 10 women's styles (skinny, wide legged & boyfriend), and 6 men's styles. I have seen one piece in Barneys NYC, and it looked good. Given the saturation of Current/Elliot pieces in boutiques, it's a smart way to get even more product into the stores.

Also, prices are a tiny bit lower than the main collection, wholesaling from “$58 for a vest to $90 for a shrunken jean jacket” versus “$72 to $226.” “By nature, Deadstock is less expensive because the washes aren’t as difficult.”

Source: Blackburn & Sweetzer

NYC

Hello. No posts for a few days as I'm in New York. A google search for denim in New York yielded me this gem of a site, which have customised denim jackets for various iconic American things. I preferred this one to the New York ones, so this will have to be the holding page for a few days...

PRE JULY 4

Stars & stripes, cowboys, Native American craft, surfing, hippies, Woodstock. I don't think there's an American allusion that these photos don't make. Can't go wrong.



Source: Fashionising

FRINGING & STUDS

Well we haven't had any studs or fringing for a while and I think it's time to remedy that.




Source: Fashionising

DENIM BY PV JUNE 2009 TREND SUMMARY

DENIM BY PV JUNE 2009 TREND SUMMARY

DENIM BY PV JUNE 2009 TREND SUMMARY

DENIM BY PREMIERE VISION JUNE 2009_DICTIONARY OF WASHES

Denim PV had some great displays of washes done by Martelli & Jeanologia. Taking pictures seemed to be encouraged, which was refreshing. What was less great was that it was as dark as a nightclub, so my picture quality is embarrassingly low.

I haven't grouped them into themes yet, that might come later, but to give a bit of context to the pictures below, the washes were mainly based around the concept of 'rough luxury', which in practice means super vintage, super authentic, stained, dirtied, patched, 'hobo' type jeans. The more modern washes looked watered and lightly tie-dyed with bleach tide marks, ripping and subtle chemical washes.

BLUE GOLD

Just received a note about a film about jeans. I'll let you decide whether it sounds like a Saturday night date movie:
"A new documentary, BLUE GOLD, follows the fascinating story of the blue jean, a truly American icon that has evolved into a global phenomenon. This historic journey that begins in rural Nevada more than 130 years ago when the jean was a miner’s solution to a working man’s pant, travels throughout the US, all the way to a denim auction in Yokohama, Japan. Speaking with collector’s, dealers, designers, legends and historians, this unique film creates the narrative for the behind-the-scenes players in this subculture. The relentless search for vintage jeans is a continued source of inspiration for high-end designers and brands as well as for collectors all over the world. Nowhere is this more apparent than in Japan, where an estimated 80% of all vintage denim resides today, along with the original Levi’s shuttle looms discarded by American factories after World War II. Japanese fascination and adaptation of Americana is hugely responsible for having generated the current interest in vintage jeans. BLUE GOLD is a positive film about the global love for American blue jeans. The images and the myth that made the world fall in love with the original American hero, the cowboy, the rebel, and the frontier. The structure of the film is the intersection of the history of blue jeans as the ultimate symbol of Americana, the global underground network of vintage dealers keeping the dream alive, and the high-end fashion industry and pop culture."

You can watch the trailer here: Blue Gold The Movie

CROPPED & DROPPED

There's something about the shape of this pant that I really love. Coming Soon.

SUMMER JEANS SHOPPING #2

Do it. Asos.
Go on. They are surprisingly flattering. Madewell for ShopBop.
Current/Elliott.
Current/Elliott.
I think these would actually look really lovely. Colour isn't that different to a pair of chinos, and their back pocket detail is super cute, its an embossed-effect heart. My Lovely Jean.
Not necessarily summer, but seriously nice for £50. Religion.