Thursday 18 June 2009

DENIM BY PREMIERE VISION JUNE 2009_DICTIONARY OF WASHES

Denim PV had some great displays of washes done by Martelli & Jeanologia. Taking pictures seemed to be encouraged, which was refreshing. What was less great was that it was as dark as a nightclub, so my picture quality is embarrassingly low.

I haven't grouped them into themes yet, that might come later, but to give a bit of context to the pictures below, the washes were mainly based around the concept of 'rough luxury', which in practice means super vintage, super authentic, stained, dirtied, patched, 'hobo' type jeans. The more modern washes looked watered and lightly tie-dyed with bleach tide marks, ripping and subtle chemical washes.























2 comments:

  1. Thanks for this post.

    I've been sort of looking for a QUALITY denim finishing facility. I'd like to have a really good facility to go to--one capable of producing an authentic vintage look--once I'm ready to offer pre-distressed styles.

    ReplyDelete
  2. well, you're in the right place in SF. but i would ask the couple behind imogene & willie, as Sites (their family business) has pretty amazing heritage with american brands, and might know who are the real wash artists around. i know it's not in the tradition of raw denim, but i love a well washed beautiful denim, especially if you're going to follow one of your own wear patterns, which looks great in your photos.

    ReplyDelete